1. Your first step to position yourself for big profits is to establish yourself as an expert in a specific field. It does not matter if you’re an expert in lawn mowing or an expert in commercial real estate, what is important is that there is a demand for your expert knowledge. If there is, you will profit.

Position yourself as an expert by:

1. Establishing a web presence – have a website
2. Publish articles about your topic online and offline. Always provide contact information including your web address.
3. Speak in public about your topic. Don’t worry about getting paid to speak, the profits will come.
4. Teach on your subject.
2. Your second step, though a very important one, is to author a book. It does not matter if you write the book yourself, if you hire someone to write it, or if you use a public domain book or have other experts contribute their knowledge to it, the important thing is to create a book about your niche subject.

Once your book is written get it out there for others to purchase and read about. Here’s how:

1. Market your book with other relevant experts.
2. Market your book with reviews and testimonials
3. Market your book with press releases.
4. Market your book with email marketing campaigns
5. Market your book with blogs.
6. Market your book with forums.
7. Market your book with free offerings or samples.
3. Your last step, and the real key to profits that will astound, is to transform your book into a sales funnel of information products and services.

A sales funnel works like this. Smaller priced products, like a book, lead to larger and more expensive products like a video, software product, or seminar. These products can then lead to more expensive products like consulting, one on one coaching, and speaking engagements.

Use your book to generate your subsequent product. For example, a book can be recorded to produce an audio book. A book can be reproduced into a series of reports or even an online course. An interview for your book can be transformed into an audio product or a special report. The options are endless. Each new product can then generate more products. As your catalogue grows and you create bigger and better products, the price increases. Huge information empires grow from the creation of one simple book and you can do it too.

It all begins with a simple freebie.

Begin by drawing people to your website and giving away something for free in exchange they give you their email address. Additionally, as book sales grow, you have the contact information from people that have purchased your book. Remember that you have this contact information and use it.

Every time you release a new product tell your past, present, and future customers about it. People that have found value from your past products are the best customers. Stay in contact with your list. Offer them an e-newsletter, and incentives to become part of your community. Use your list of contacts to generate tremendous profits and build an information marketing empire.

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Bob Burnham
Entrepreneur, Consultant and Author of Reasons Why You Must Write A Book

For Information on How to Write and Publish your own book go to Expert Author : http://www.expertauthorpublishing.com
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