Here I am, a Las Vegas author and I ask the question “Are women Alpha Babes or Savvy Power Women? Are we men bashers or classy and sexy while being a force in Corporate America?”

The really big question: What are we?

I was facing this dilemma while working to create a new web site. Seems like an easy task. You buy a domain name and off you go. But which domain name? I have bought so many I could open my own store! Well, I have learned from the marketing guru’s “Ask others”. So I did. Some marketing advisors said use a web site name that will attract women by the shock factor. Some said no, women need respect so stop calling them babes!

One website for women is called pinkmagazine after the new magazine PINK; a very well respected group of women have put this together with support from some popular names like Ann Curry of NBC. The magazine describes itself as “Forbes meets Oprah”.

Direct marketing is one of the top advertising methods used due to its success rate. This form of marketing is written to speak to your prospects as individuals rather than faceless customers to instantly build rapport, compel them to do business with you, or inform them about your unique services.

Businesses and marketers are aware of the advantages and opportunities of direct marketing due to its success rate. Direct mail is the top method of advertising used by marketers (you’ve seen the letters).

A good copywriter can ignite your customer’s desire for your product through persuasive, powerful copy that will prompt them to act now.

The Results are Measurable:

Direct marketing is a measurable way to know if your advertising is working. Through your promotion, we’ll ask your customers to do something and track the responses. Some examples are to: buy now, subscribe to your newsletter, look at this, attend a seminar, email your office, etc.

Money is a force. It is a concentrated symbol of energy and power in life. Like all forces in the universe, money obeys certain universal laws or principles. By understanding those laws and acting appropriately, we gain a great power over money, enabling wealth and prosperity to come our way.
When followed, these methods have a tendency to instantly attract money from seemingly out of nowhere, defying our normal notions of cause and effect, and what is logical and possible. Such sudden and abundant results are indications of the wondrous phenomenon of “life response” at work.

1. Attention: Money responds to great attention. Keeping precise and upto date accounts are a powerful mechanism for suddenly attracting more of it.